We’re re-carpeting the original casino floor. First expect to start seeing new chips, signage, unis, and stationary. Greg Carlin added, “Not only that we’re upgrading the property, but we’re also going to add a state of the art sports book. So what exactly is all going into this new rebranding effort? Well in total it will cost $15 million but things will happen in stages. All our properties and markets, especially with the advent of online gaming, we think it makes a lot of sense,” Carlin stated. I think we are at the point in our company’s history where it makes sense to have a unified brand. “This is something we’ve been thinking about for quite a while. and Schenectady, N.Y, it only seemed fitting to make the transition here in Philly. Already having casino operations under the name Rivers Casino in Pittsburgh, Des Plaines, Ill. Greg Carlin, CEO of Rush Street Gaming is looking to unify their brands. However, it looks like the name is history as well. Owned and operated by Rush Street Gaming, SugarHouse paid homage to a large sugar refining operation that was located along the Delaware River. Philly’s first casino will undergo a rebranding. SugarHouse Casino is Rebranding to Rivers Casino Philadelphia and Undergoing a $15 Million Makeover
